For how much longer can the yeehaw trend keep riding? Right now, it seems like there’s no occasion that doesn’t call for a good old cowboy hat or a pair of steel-toe boots. Ciara brought some Western flair to the south of France when she attended a conference in Cannes last month, Diplo was spotted playing basketball in a canary yellow Nudie suit, and even Bruce Springsteen leaned into the aesthetic with the artwork surrounding his new album Western Stars (just take a look at that shearling-lined suede jacket, not to mention the cowboy hat he clutches in his hand).
Rina Sawayama, however, just brought the frontier-ready style to perhaps the most unexpected place yet: Wimbledon. It’s her second time at the oldest tennis tournament in the world, and the up-and-coming British singer Sawayama took on the sporting event like a seasoned spectator, wearing some white cowboy boots, slacks, a metallic belt, and a fringed leather jacket, all by Ralph Lauren. The outfit may be a far cry from the preppy polo shirts and sporty tennis dresses that most choose for the championship games, but Sawayama did stick to one convention associated with Wimbledon: tennis whites, which became a mandated rule for players starting in 1890. Sawayama might be the only cowgirl at the proceedings, but she’s at least sticking to the traditional color palette.