Image is everything Polo G the goat shirt . Think of your favourite brands, and you’re sure to evoke a strong recollection of their logos, slogans, and TV adverts; McDonald’s golden arches, Starbucks’ siren, Nike’s swoosh, Chanel’s interlocked ‘CC’, and of course, Apple’s bitten apple. If you’re running a business it’s essential to stand out from the competition, and that means having a memorable brand image. Here’s what you need to bear in mind.
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Imagine your company had a voice Polo G the goat shirt . What would it say? Take time to really think about the core values of your brand – whether that’s protecting the environment, fighting for human rights, entertaining, or just making your customers’ commutes more pleasant. Those values need to be central to your brand image. Research which symbols best reflect those values, and consider building them into your branding – for example, using clasped hands to show trust, scales for justice, or crossed keys to symbolise power. Think carefully about who you are trying to appeal to. What are their likes and dislikes, and what kind of imagery might they respond to? Try doing some research on which social media accounts your customers follow, their lifestyles, and their values, and tailor your branding to that. You need to consider, too, how your brand will come across to your employees, and to industry analysts.You need to work out what you are trying to achieve with your branding. Are you just launching your business, or is this a re-brand? Is your aim to increase sales, change public perception of your product, or introduce your product to a new market? You might decide to employ a professional marketing company to help you develop a strategy and push your brand further. Check out our blog for ideas on which of the top firms could be a good fit for you.
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