While much of the fashion Love Thy ‘Fro Beautiful Confident Dope Strong Smart Queen Gilled Live shirt. community has posted about the Black Lives Matter movement on social media, the number of companies that have announced sizable donations to causes are few. Yes, Rihanna’s lingerie line, Savage x Fenty, has donated to Black Lives Matter’s New York chapter and the Bail Project, and Ganni has pledged to Black Lives Matter, the NAACP, and the ACLU. Stella McCartney has given to the NAACP Legal Defense Fund.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Love Thy ‘Fro Beautiful Confident Dope Strong Smart Queen Gilled Live shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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